Lauren Conrad adjusting one of her designs on a model. It’s every little thing, you’ve got to just be constantly open to stuff.” It could be a fabric, or an embellishment. different ways to do silhouettes, different ways to wear and layer. “My phone’s filled with photos, and I have like 50 pin boards. It’s making sure that everything feels appropriate and that I really love every piece, but there’s a variety in there and there’s offerings for different types of customers.” She said she is constantly inspired by what she sees around her. “That being said, I think I’m keeping in mind our customer, which I’ve gotten to know very well.
“I think the aesthetic is really important to me, and I do want everything to feel really true to the brand,” she said. Conrad said she designs with herself in mind, though she always has the brand to think about. ” she muttered, before trailing off.Īs was evidenced by the reunion special, on which Conrad clearly was much more comfortable talking about her ongoing fashion-related projects than about Heidi Montag, Audrina Patridge, or any previous romantic entanglements, Conrad is laser-focused on her fashion lines these days. Conrad downplayed her “ Hills-ness” in person, though: “It was interesting. She married former musician and current lawyer William Tell in 2014. She has two fashion lines: the higher-end Paper Crown, and the Kohl’s line, which debuts its second LC Runway collection this fall.
The evening before I met Conrad, the 10th-anniversary special for The Hills-titled The Hills: That Was Then, This Is Now- had aired on MTV and provided viewers with an update on Conrad’s life post-reality TV stardom. She is kind, but no-nonsense sharp, but not harsh funny, but not self-satisfied. She reminded me of one of my best friends from high school (I’d imagine she reminds a lot of people of a one of their friends from high school). I had always felt, watching The Hills back in its heyday, that there was something distinctly calming about Conrad’s presence on-screen. “When we have an event, they literally hire someone to do all. Conrad glanced at me, reassuringly: “No, you’re fine. “I was scared to even walk in because I thought I was going to dirty the place up, or knock everything over,” I joked. I sat down on a couch, next to former reality star and current fashion mogul Lauren Conrad, and was immediately offered a sparkling water (it occurred to me that every interaction with Lauren Conrad is likely preceded by someone in the vicinity asking if you want a sparkling water).
I entered Manhattan’s Kohl’s showroom-pristine, bathed in bright, white light, with the vibe of a spacious fashion closet on a spaceship-and walked past two expressionless models, both wearing maroon-centric outfits.
0 kommentar(er)
